Mortgages: when the Canadian market buys
A Summer 2026 demand read for mortgages, built from our seasonal demand model and live Google Trends. The point is simple: spend when buyers are looking, not when it is quiet.
12 months of mortgages demand in Canada
Google Trends search interest in Canada: cooling off, at 71% of its 12-month high. Refreshed 2026-06-21.
Peak grounded in: CREA Residential Sales and CMHC.
Be visible before the rush, not after
Mortgages is in its peak demand window right now, the strongest time of year to be the business buyers find first.
Best months to advertise: most of the year, with demand strongest in spring/fall. This is a category that can run almost any month.
Search vs. buying: For mortgages, people search and buy around the same time, near March. Start a few weeks early so you are already the familiar name when they look.
We launch your campaign on a calendar that already works, so your budget lands when mortgages buyers across Canada are actually searching.
Done-for-you mortgages leads, one business per area
We build the ad, the landing page, and your lead portal. $0 until your first qualified lead, then $495/mo, month-to-month. One mortgages business per area.
Claim your mortgage spot →Method: peak months come from Sprout IQ's seasonal demand model across 49 local categories. Where a public monthly series exists (StatCan, CMHC, CREA and similar) the peak is sourced and named above; otherwise it is a Sprout IQ industry estimate. All are cross-checked against Canada Google Trends (relative search interest, not absolute volume).