Sprout IQ Joins United Way HPE's Bold Push for Community Impact

September 2025

I'm excited to share some significant news regarding our community's future and Sprout IQ's role in it. The United Way Hastings & Prince Edward (UWHPE) recently launched its 2025 campaign with an inspiring and ambitious three-year goal: to achieve an annual fundraising target of $3 million by 2028. This isn't just about numbers; it's a bold commitment to strengthening the vital support systems our Quinte region relies on.

As a member of this year's campaign cabinet, I'm incredibly proud to represent Sprout IQ in this crucial endeavour. Brandi Hodge, UWHPE's Executive Director, detailed the plan, which begins with a $2.4 million goal for 2025. This incremental growth is essential for sustaining and expanding the 40 agencies and 48 programs that provide critical services across Hastings & Prince Edward – from ensuring access to food and shelter to delivering mental health support, quality childcare, and invaluable mentorship opportunities.

Leading this year's campaign are the dynamic chairs, Victor and Jodi Cooper, whose passion and leadership are truly infectious. Victor aptly noted, "Our strength is in the team around us... With their energy and passion, we know this ambitious goal is within reach." I've already witnessed the collaborative spirit among the diverse cabinet members, and it's clear that this collective dedication will be key to our success.

At Sprout IQ, our mission often involves connecting people and fostering growth, principles that align perfectly with United Way's objectives. Being part of this cabinet allows me to directly contribute to building a more resilient and supportive community. As Jodi Cooper eloquently put it, "We aren’t doing this alone — and that’s the beauty of United Way. Our cabinet, our donors, our community partners — they’re all part of this effort. Together, we can take on a challenge this big..."

This campaign is fundamentally about maximizing our collective impact. Every dollar raised translates into tangible support that improves lives and strengthens the fabric of our community. It's about empowering individuals, fostering well-being, and ensuring that essential resources are accessible when needed most.

Join the Movement:

Sprout IQ strongly encourages you to consider supporting United Way Hastings & Prince Edward in achieving its ambitious goals. Your involvement, in any capacity, makes a profound difference:

  • Donate Online: Visit www.unitedwayhpe.ca to contribute securely.
  • Workplace Giving: Explore opportunities to participate in payroll deduction campaigns at your workplace, or advocate for one if it's not already in place.
  • Community Events: Stay informed about upcoming community events this fall that will benefit UWHPE.

Together, we can help United Way HPE not only meet but exceed its three-year stretch goal, ensuring a brighter, more supportive future for everyone in the Quinte area. Let's make this vision a reality!

Alejandro Neckles

Alejandro Neckles leads Business Development at Sprout IQ, bringing a founder's perspective on growth and market dynamics from his experience as a technology investor and entrepreneur. His expertise is rooted in identifying untapped potential and scaling ventures for sustainable success. He channels this strategic insight to elevate clients beyond advertising—architecting the foundational frameworks that allow them to command their niche and actively set the standard in their market.