Belleville Dealerships
Spring 2026
The dealerships category in the Spring edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.
May is the highest-volume month.
Canadian dealerships delivered 185,178 units in May 2024, up from 118,094 units in January. Spring-summer is when the floor traffic arrives.
May peak sales volume · StatCanThe research window is already open.
Vehicle purchases carry an eight-week research lead. The buyer visiting your lot in June started comparing online in April. Recognition built now lands at decision time.
8-week research lead · category modelTrucks dominate what sells.
Of 135,511 units new vehicles sold nationally, 119,058 units were trucks. The spring buyer is shopping capability, and new model year inventory is at peak selection.
Truck segment share · StatCanPrecision delivery
Established homeowner households in top-value neighbourhoods. The audience most likely to invest. Not volume, fit.
- Households
- 2,500+
- Median sale
- $735k
- Cadence
- Monthly
Broader reach
Across Bay of Quinte. Reaches the active research cohort before first contact.
- Impressions
- ~70k / mo
- Geo
- K8N · K8P · K0K
The buyers researching their next vehicle this spring, plus the cohort still comparing lots.
Continuous presence through the purchase season. Built for recognition before the test drive, not after.