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Market Brief · № 9207
From Alejandro Neckles · Publisher, Sprout IQ
Dental Services Bay of Quinte

Belleville Dental Services
Spring 2026

The dental services category in the Spring edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask
A 20-minute conversation to claim exclusive content partnership. Monthly print plus matched digital, capturing year-round demand for Dental Services across Bay of Quinte.
Before the May 15 cutoff
I. Why now three reasons, one window
i.

Ontario dental spending is climbing steadily.

Ontario households spent 583 on dental services in 2023, up from 539 in 2021, outpacing the national average of 541.

Ontario dental spend 583 · StatCan
ii.

Coverage shapes where they book.

Ontario households paid 502 in private health and dental plan premiums in 2023. The practice that shows up before the recall reminder lands gets the appointment.

Ontario dental plan premiums 502 · StatCan
iii.

Belleville is built for recall visits.

Median age in Belleville is 45.2, and 23.7%% of the population is 65+. Older households book preventive care on rhythm, not reminder.

Belleville demographics · StatCan 2021 Census
II. The program precision plus reach, ongoing category ownership
Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Established homeowner households in top-value neighbourhoods. The audience most likely to invest. Not volume, fit.

Households
2,500+
Median sale
$735k
Cadence
Monthly
Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Across Bay of Quinte. Reaches the active research cohort before first contact.

Impressions
~70k / mo
Geo
K8N · K8P · K0K
Together

The patients booking their spring checkup, plus the households still picking a dentist.

Continuous presence through the recall window. Built for recognition every six months.

III. Category status what's true today
Owners / edition
One
Competing voices
No competing content partner in Dental Services
Status
Open, first to commit secures the category
Next step · No obligation

If the spring schedule reads right, twenty minutes is enough to know.

Print cutoff: May 15 20 min · video or phone One category · one partner
Sources · StatCan Survey of Household Spending, Ontario (Table 11-10-0222-01) · Spring 2026
Figures cited from StatCan, CMHC, IBC, MPC, and other named sources as published; presented without independent Sprout IQ verification.
Sprout IQ · Belleville, ON