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Sprout IQ Market Brief · № 01
From Alejandro Neckles · Publisher, Sprout IQ
Gift Shop — Bay of Quinte

Belleville Gift Shop
— Mother's Day 2026

The gift shop category in the Mother's edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask
A 20-minute conversation to claim ongoing category exclusivity — monthly print plus matched digital, capturing the rolling 12-week buyer cycle across Bay of Quinte.
Before the May 15 cutoff
I. Why now — three reasons, one window
i.

Mother's Day sales jumped ~10% YoY.

Canadian miscellaneous retailers booked 2,644,586 ($000 SA) in May 2025, up from 2,402,646 ($000 SA) in May 2024 — the spring gifting cycle is the strongest of the year.

May 2025 retail sales 2,644,586 ($000 SA) · StatCan
ii.

Holiday gifting keeps lifting.

December 2025 sales hit 2,846,587 ($000 SA), up from 2,595,398 ($000 SA) — and February 2026 stayed strong at 2,917,289 ($000 SA). Gifting is multi-occasion.

Holiday retail trend · StatCan
iii.

Belleville is buying local.

Population is up 8.6% (2016 to 2021), with single-detached homes at 59.4% — the household profile that gifts within the community.

Belleville growth · StatCan 2021 Census
II. The program — precision plus reach, ongoing category ownership
Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Established homeowner households on the streets where home values are highest. The move-up & refinance segment — not volume, fit.

Households
2,500+
Median sale
$735k
Cadence
Monthly
Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Across Belleville, Quinte West & Prince Edward County — reaches the first-time research cohort before first contact.

Impressions
~70k / mo
Geo
K8N · K8P · K0K
Together

The buyers shopping Mother's Day gifts — plus the locals still finding their go-to shop.

Continuous presence. Built for recognition before the next gifting occasion.

III. Category status — what's true today
Owners / edition
One
Competing voices
No other gift shop advertiser in this edition
Status
Open — first to commit secures the category
Next step · No obligation

If the timing reads right, twenty minutes is enough to know.

Print cutoff: May 15 20 min · video or phone One category · one partner
Sources · StatCan Monthly Retail Trade — Ontario (Table 20-10-0056-01) · Mother's Day 2026
Sprout IQ · Belleville, ON