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Sprout IQ Market Brief · № 01
From Alejandro Neckles · Publisher, Sprout IQ
HVAC — Bay of Quinte

Belleville HVAC
— Summer 2026

The hvac category in the Summer edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask
A 20-minute conversation to claim ongoing category exclusivity — monthly print plus matched digital, capturing the rolling 12-week buyer cycle across Bay of Quinte.
Before the May 15 cutoff
I. Why now — three reasons, one window
i.

Ontario leads heat pump adoption.

105,551 heat pumps installed across the province — the largest provincial share in Canada, and the conversation customers are bringing to your door this summer.

Ontario heat pumps 105,551 · NRCan
ii.

Planners commit 8 weeks before peak heat.

Proactive cooling replacements happen in May, before the system fails in July. Presence now wins the planning conversation.

8-week pre-peak window · seasonal installation pattern
iii.

Belleville is building.

Q1 2026 saw 81 permits issued at $10,985,539.78 in construction value, with population up 8.6% (2016 to 2021). New systems being specified.

Belleville permits Q1 2026 · City of Belleville
8wk
Wk 0 · start Wk 0–4 · research Wk 4–7 · contact Wk 8 · commit
II. The program — precision plus reach, ongoing category ownership
Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Established homeowner households on the streets where home values are highest. The move-up & refinance segment — not volume, fit.

Households
2,500+
Median sale
$735k
Cadence
Monthly
Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Across Belleville, Quinte West & Prince Edward County — reaches the first-time research cohort before first contact.

Impressions
~70k / mo
Geo
K8N · K8P · K0K
Together

The homeowners about to call — plus the cohort thinking ahead of the heat.

Continuous presence. Built for recognition before the system gives out.

III. Category status — what's true today
Owners / edition
One
Competing voices
No other hvac advertiser in this edition
Status
Open — first to commit secures the category
Next step · No obligation

If the timing reads right, twenty minutes is enough to know.

Print cutoff: May 15 20 min · video or phone One category · one partner
Book the 20-minute call → sproutiq.ca/book-a-call
Sources · NRCan Energy Efficiency — Residential Heat Pump Adoption, StatCan Building Permits — Residential · Summer 2026
Sprout IQ · Belleville, ON