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Market intelligence · brief
Market Brief · № 7575
From Alejandro Neckles · Publisher, Sprout IQ
HVAC Bay of Quinte

Belleville HVAC
Winter 2026

The hvac category in the Winter edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask
A 20-minute conversation to claim exclusive content partnership. Monthly print plus matched digital, capturing the active 8-week buyer window for HVAC across Bay of Quinte.
Before the July 15 cutoff
I. Why now three reasons, one window
i.

Ontario added 105,000 heat pumps since 2020.

105,551 federally supported heat pump installations in Ontario since 2020, out of 286,778 nationally. Rebate-driven demand is reshaping who homeowners call first.

Heat pump installations 105,551 · NRCan
ii.

The research window opens eight weeks early.

Homeowners start comparing contractors and equipment two months before the first cold snap. The name they recognize in October is the one they call in December.

8-week research lead · category model
iii.

Belleville's housing stock runs on furnaces.

59.4% of dwellings are single-detached and 62.5% are owner-occupied, each with its own heating system and its own replacement timeline.

Housing stock 59.4% single-detached · StatCan 2021 Census
8wk
Wk 0 · start Wk 0–4 · research Wk 4–7 · contact Wk 8 · commit
II. The program precision plus reach, ongoing category ownership
Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Established homeowner households in top-value neighbourhoods. The audience most likely to invest. Not volume, fit.

Households
2,500+
Median sale
$735k
Cadence
Monthly
Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Across Bay of Quinte. Reaches the active research cohort before first contact.

Impressions
~70k / mo
Geo
K8N · K8P · K0K
Together

The homeowners bracing for their coldest months, plus the cohort replacing equipment before it fails.

Continuous presence through heating season. Built for the call that comes at minus twenty.

III. Category status what's true today
Owners / edition
One
Competing voices
No competing content partner in HVAC
Status
Open, first to commit secures the category
Next step · No obligation

If furnace season is on your mind, twenty minutes is enough to know.

Print cutoff: July 15 20 min · video or phone One category · one partner
Sources · NRCan Energy Efficiency, Residential Heat Pump Adoption, StatCan Building Permits, Residential · Winter 2026
Figures cited from StatCan, CMHC, IBC, MPC, and other named sources as published; presented without independent Sprout IQ verification.
Sprout IQ · Belleville, ON