Belleville Insurance
— Severe Weather Season 2026
The insurance category in the Severe edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.
2024 set a record at $9.4 billion in losses.
Canadian insurers paid out $9.4 billion in 2024 — and 2025 ran exceed $2.4 billion. Risk is repricing, and homeowners are paying attention to who they trust.
Insured losses · IBCLosses have more than doubled in a decade.
Canadian insurers paid $37 billion from 2016–2025, against $14 billion the decade prior. Claims have nearly doubled over the same window.
Decade-over-decade losses · IBC2025 stacked multiple billion-dollar events.
The March ice storm hit $490 million, the August prairie storms $235 million, the July Calgary hailstorm $160 million. Renewal letters land against this backdrop.
2025 catastrophe losses · IBCPrecision delivery
Established homeowner households on the streets where home values are highest. The move-up & refinance segment — not volume, fit.
- Households
- 2,500+
- Median sale
- $735k
- Cadence
- Monthly
Broader reach
Across Belleville, Quinte West & Prince Edward County — reaches the first-time research cohort before first contact.
- Impressions
- ~70k / mo
- Geo
- K8N · K8P · K0K
The homeowners looking at their renewal notice — plus the cohort still feeling last year's premiums.
Continuous presence. Built for recognition before the next renewal lands in the mailbox.