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Sprout IQ Market Brief · № 01
From Alejandro Neckles · Publisher, Sprout IQ
Landscaping — Bay of Quinte

Belleville Landscaping
— Spring 2026

The landscaping category in the Spring edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask
A 20-minute conversation to claim ongoing category exclusivity — monthly print plus matched digital, capturing the rolling 12-week buyer cycle across Bay of Quinte.
Before the May 15 cutoff
I. Why now — three reasons, one window
i.

Crews get picked 6 weeks before the season opens.

By April, homeowners have already lined up their landscaper for the year. Presence before that is what gets the call.

6-week pre-season lead · seasonal category pattern
ii.

Local homes are changing hands.

119 homes sold across Hastings County in March, after an average 55 days on market — new owners, new yards to take on.

Hastings County sales 119 · CLAR
iii.

Belleville keeps growing.

Population is up 8.6% (2016 to 2021), with single-detached homes at 59.4% of housing stock. More properties, more outdoor work.

Belleville growth · StatCan 2021 Census
6wk
Wk 0 · start Wk 0–3 · research Wk 3–5 · contact Wk 6 · commit
II. The program — precision plus reach, ongoing category ownership
Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Established homeowner households on the streets where home values are highest. The move-up & refinance segment — not volume, fit.

Households
2,500+
Median sale
$735k
Cadence
Monthly
Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Across Belleville, Quinte West & Prince Edward County — reaches the first-time research cohort before first contact.

Impressions
~70k / mo
Geo
K8N · K8P · K0K
Together

The homeowners most likely to book — plus the cohort still comparing crews.

Continuous presence. Built for recognition before the call goes out.

III. Category status — what's true today
Owners / edition
One
Competing voices
No other landscaping advertiser in this edition
Status
Open — first to commit secures the category
Next step · No obligation

If the timing reads right, twenty minutes is enough to know.

Print cutoff: May 15 20 min · video or phone One category · one partner
Sources · StatCan Channels of Distribution for Horticulture Product Sales (Table 32-10-0022-01) · Spring 2026
Sprout IQ · Belleville, ON