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At a glance
painting & renovatingCategory
Spring/SummerPeak season
Cooling offSearch demand now
Get painting jobs →
Sprout IQ Market Brief · № 01
From Alejandro Neckles · Publisher, Sprout IQ
Painting & Renovating — Bay of Quinte

Belleville Painting & Renovating
— Spring 2026

The painting & renovating category in the Spring edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask
A 20-minute conversation to claim ongoing category exclusivity — monthly print plus matched digital, capturing the rolling 12-week buyer cycle across Bay of Quinte.
Before the May 15 cutoff
I. Why now — three reasons, one window
i.

Painting is the most-planned renovation.

46% of homeowners planning renovations put painting at the top of the list, ahead of bathrooms (39%) and kitchens (27%).

Painting top renovation 46% · CIBC
ii.

Crews get booked 8 weeks before the season.

Exterior calendars fill by mid-spring. Homeowners commit early — presence during planning is what wins the contract.

8-week pre-spring booking · contractor calendar pattern
iii.

Half of homeowners are renovating.

49% of owners are actively renovating or planning to, with an average project budget of $19,000. Spring exterior is when those budgets get spent.

Renovation share 49% · CIBC
8wk
Wk 0 · start Wk 0–4 · research Wk 4–7 · contact Wk 8 · commit
II. The program — precision plus reach, ongoing category ownership
Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Established homeowner households on the streets where home values are highest. The move-up & refinance segment — not volume, fit.

Households
2,500+
Median sale
$735k
Cadence
Monthly
Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Across Belleville, Quinte West & Prince Edward County — reaches the first-time research cohort before first contact.

Impressions
~70k / mo
Geo
K8N · K8P · K0K
Together

The homeowners actively renovating — plus the cohort still gathering quotes.

Continuous presence. Built for recognition before the project starts.

III. Category status — what's true today
Owners / edition
One
Competing voices
No other painting & renovating advertiser in this edition
Status
Open — first to commit secures the category
Next step · No obligation

If the timing reads right, twenty minutes is enough to know.

Print cutoff: May 15 20 min · video or phone One category · one partner
Sources · CIBC Home Renovation Poll — latest, CHBA Renovation Spend Data · Spring 2026
Sprout IQ · Belleville, ON