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Sprout IQ Market Brief · № 01
From Alejandro Neckles · Publisher, Sprout IQ
Pets & Vet Care — Bay of Quinte

Belleville Pets & Vet Care
— Spring 2026

The pets & vet care category in the Spring edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask
A 20-minute conversation to claim ongoing category exclusivity — monthly print plus matched digital, capturing the rolling 12-week buyer cycle across Bay of Quinte.
Before the May 15 cutoff
I. Why now — three reasons, one window
i.

Ontario pet spend is climbing.

Ontario households spent $849 on pets in 2023, up from $783 in 2021 — and well above the national average of $752.

Ontario pet spend $849 · StatCan
ii.

Owners book wellness visits 4 weeks ahead.

Annual check-ups get scheduled before the calendar fills. Be the clinic they already trust when the reminder lands.

4-week scheduling window · annual wellness cycle
iii.

Vet spending grew fastest.

Ontario veterinary spend reached $413 per household in 2023, up from $308 in 2021 — outpacing food, grooming, and pet acquisition.

Ontario vet spend $413 · StatCan
4wk
Wk 0 · start Wk 0–2 · research Wk 2–3 · contact Wk 4 · commit
II. The program — precision plus reach, ongoing category ownership
Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Established homeowner households on the streets where home values are highest. The move-up & refinance segment — not volume, fit.

Households
2,500+
Median sale
$735k
Cadence
Monthly
Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Across Belleville, Quinte West & Prince Edward County — reaches the first-time research cohort before first contact.

Impressions
~70k / mo
Geo
K8N · K8P · K0K
Together

The owners booking spring check-ups — plus the cohort comparing clinics.

Continuous presence. Built for recognition before the next vaccination is due.

III. Category status — what's true today
Owners / edition
One
Competing voices
No other pets & vet care advertiser in this edition
Status
Open — first to commit secures the category
Next step · No obligation

If the timing reads right, twenty minutes is enough to know.

Print cutoff: May 15 20 min · video or phone One category · one partner
Sources · StatCan Survey of Household Spending — Ontario (Table 11-10-0222-01) · Spring 2026
Sprout IQ · Belleville, ON