Belleville Roofing
Peak Roofing Installation Season 2026

The roofing category in the Peak edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask

A 20-minute conversation to claim exclusive content partnership. Monthly print plus matched digital, capturing the active 8-week buyer window for Roofing across Bay of Quinte.

Before the May 15 cutoff

I. Why now three reasons, one window

New construction is accelerating.

Canada's housing starts SAAR reached 235,852 units in March 2026. Every new build needs a roof, and every roofer's calendar gets tighter through summer.

Housing starts SAAR 235,852 units · CMHC

ii.

The booking window opens before summer.

Planned replacements book eight weeks ahead of dry-weather months. Contractor calendars are already filling for summer. Be present while homeowners compare.

Booking window · 8-week lead time

iii.

Storm damage is compounding the backlog.

Canadian insurers paid $9.4 billion in 2024 and $2.4 billion in 2025. Roofs that survived winter are aging faster under heavier loads.

Insured losses · IBC

8wk

Wk 0 · start Wk 0–4 · research Wk 4–7 · contact Wk 8 · commit

II. The program precision plus reach, ongoing category ownership

Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Established homeowner households in top-value neighbourhoods. The audience most likely to invest. Not volume, fit.

Households: 2,500+
Median sale: $735k
Cadence: Monthly

Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Across Bay of Quinte. Reaches the active research cohort before first contact.

Impressions: ~70k / mo
Geo: K8N · K8P · K0K

Together

The homeowners booking their summer roof replacement, plus the cohort still collecting quotes.

Continuous presence through the dry-weather installation window. Built for recognition before the schedule fills.

III. Category status what's true today

Owners / edition

One

Competing voices

No competing content partner in Roofing

Status

Open, first to commit secures the category

Next step · No obligation

If the summer calendar reads right, twenty minutes is enough to know.

Print cutoff: May 15 20 min · video or phone One category · one partner

Book the 20-minute call → sproutiq.ca/book-a-call

Sources · CMHC Housing Starts, Completions and Under Construction, Insurance Bureau of Canada, Facts of the P&C Industry, StatCan Building Permits, Residential · Peak Roofing Installation Season 2026

Figures cited from StatCan, CMHC, IBC, MPC, and other named sources as published; presented without independent Sprout IQ verification.

Sprout IQ · Belleville, ON