Belleville Salon & Hair Care
Spring 2026

The salon & hair care category in the Spring edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask

A 20-minute conversation to claim exclusive content partnership. Monthly print plus matched digital, capturing year-round demand for Salon & Hair Care across Bay of Quinte.

Before the May 15 cutoff

I. Why now three reasons, one window

Ontario hair-care spend jumped sharply.

Ontario households spent $658 on hair grooming services in 2023, up from $431 in 2021, a recovery outpacing the national arc.

Ontario hair grooming spend $658 · StatCan

ii.

Personal-care budgets are holding strong.

Ontario households spent $1,043 on personal-care services overall in 2023, clients are choosing where that recurring budget lands.

Ontario personal-care spend $1,043 · StatCan

iii.

Belleville is built for repeat visits.

Median age in Belleville is 45.2, and 23.7% of the population is 65+, a demographic that books on cadence, not impulse.

Belleville demographics · StatCan 2021 Census

II. The program precision plus reach, ongoing category ownership

Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Households: 2,500+
Median sale: $735k
Cadence: Monthly

Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Impressions: ~70k / mo
Geo: K8N · K8P · K0K

Together

The clients refreshing for spring, plus the cohort still picking a stylist.

Continuous presence. Built for recognition every six to eight weeks.

III. Category status what's true today

Owners / edition

One

Competing voices

No competing content partner in Salon & Hair Care

Status

Open, first to commit secures the category

Next step · No obligation

If the timing reads right, twenty minutes is enough to know.

Print cutoff: May 15 20 min · video or phone One category · one partner

Book the 20-minute call → sproutiq.ca/book-a-call

Sources · StatCan Survey of Household Spending, Ontario (Table 11-10-0222-01) · Spring 2026

Figures cited from StatCan, CMHC, IBC, MPC, and other named sources as published; presented without independent Sprout IQ verification.

Sprout IQ · Belleville, ON