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Sprout IQ Market Brief · № 01
From Alejandro Neckles · Publisher, Sprout IQ
Spa & Massage — Bay of Quinte

Belleville Spa & Massage
— Spring 2026

The spa & massage category in the Spring edition is open for one partner. The case for why now, what it is, and what it costs in time to decide.

The ask
A 20-minute conversation to claim ongoing category exclusivity — monthly print plus matched digital, capturing the rolling 12-week buyer cycle across Bay of Quinte.
Before the May 15 cutoff
I. Why now — three reasons, one window
i.

Ontario wellness spend more than doubled.

Ontario households spent $385 on spa and personal-care services in 2023, up from $179 in 2021 — a recovery sharper than the national arc.

Ontario spa spend $385 · StatCan
ii.

Spring bookings happen 3 weeks ahead.

Gift cards and treat-yourself appointments get planned in advance. Be the studio they already know when the calendar opens.

3-week booking window · spring wellness cadence
iii.

Personal-care budgets are recovering.

Ontario total personal-care services spend reached $1,043 per household in 2023, up from $610 — clients are choosing where that budget lands.

Ontario personal-care spend $1,043 · StatCan
II. The program — precision plus reach, ongoing category ownership
Print · North Belleville Living MagazineK8N · North Belleville

Precision delivery

Established homeowner households on the streets where home values are highest. The move-up & refinance segment — not volume, fit.

Households
2,500+
Median sale
$735k
Cadence
Monthly
Digital · ProgrammaticK8N · K8P · K0K

Broader reach

Across Belleville, Quinte West & Prince Edward County — reaches the first-time research cohort before first contact.

Impressions
~70k / mo
Geo
K8N · K8P · K0K
Together

The clients resetting for spring — plus the cohort still picking a practitioner.

Continuous presence. Built for recognition before the next appointment is booked.

III. Category status — what's true today
Owners / edition
One
Competing voices
No other spa & massage advertiser in this edition
Status
Open — first to commit secures the category
Next step · No obligation

If the timing reads right, twenty minutes is enough to know.

Print cutoff: May 15 20 min · video or phone One category · one partner
Sources · StatCan Survey of Household Spending — Ontario (Table 11-10-0222-01) · Spring 2026
Sprout IQ · Belleville, ON